Advocacy and Community mobilisation

Advocacy is speaking up for, or acting on behalf of, yourself or another person

Community mobilisation is a broad scale movement to engage people's participation in achieving a specific goal through self-reliant efforts

Engage the support of advocates who are 'opinion leaders' or 'key persons' in your community such as well-known and respected elders, traditional or religious leaders.

Health campaigns

Promote health knowledge, skills, attitudes and values on a particular health issue during a particular week or month.

For example, publicising the benefits of antenatal care services for pregnant women.

Group discussions

The most common method of health education. It involves the free flow of communication between a facilitator and two or more participants

Special community events

Occasions such as festivals, celebrations, ceremonies are useful occasions to disseminate information

Individual health education

Individual health education is based on creating trust and mutual understanding, enabling frankness between participants, the free exchange of ideas, and immediate feedback.

Choose a communication method that suits your audience. E.g. activities that involve exchanging ideas, feelings and information; distribution of leaflets, posters; using radio, television or the internet to communicate main health messages