As you learned above, the aim of ITN distribution is to protect everyone living in malaria-risk areas, so every effort is made to achieve 100% coverage of all people living in malaria-risk villages.

After the initial distribution of ITNs to as many people as possible via 'catch-up' campaigns, you need to maintain high coverage continuously, so as many people as possible remain protected and the disease can be controlled. Such follow-up distribution of ITNs is known as 'keep-up' distribution, and it is necessary because: