How Can We Build Community Confidence in the COVID-19 Vaccine?

• Good communication helps create and maintain respect and trust between health workers, families and communities.
• Ask questions and listen to better understand community member experiences and perspectives.
• Provide simple, practical information about who will receive the vaccine, why, and where.
• Respond to questions and concerns with empathy to increase trust and reduce refusals.
• Acknowledge local challenges and show respect for customs and cultures.