Tailoring messages by risk groups will help people understand why they are eligible and build trust and confidence in the vaccine.

Risk Group	Suggested Key Message
Health worker	As a health worker, the COVID-19 vaccine will help protect you from exposure while you are performing your job. By getting vaccinated, you can help reduce the risk of COVID-19 transmission to your patients, family, neighbors and community, and continue to provide essential health services.
Elderly or older person above 55 years	COVID-19 has been shown to affect older people more adversely. The vaccine will help protect you from COVID-19 or from becoming severely ill if you are infected with the virus.
Anyone between 18- 50 years with chronic conditions	COVID-19 has been shown to affect people with chronic conditions more adversely. The vaccine will help protect you from COVID-19 infection or from becoming severely ill if you are infected with the virus.
Other essential workers (e.g., Police, Army, Prisons, teachers, etc.)	As an essential worker who encounters other people in your day-to-day routine, the COVID-19 vaccine will help protect you from exposure while you are performing your job.