Different audiences have different priority information needs based on their relationships to the emergency.
While the facts remain the same, you may need to adapt message delivery and context for different audiences to address cultural and accessibility needs.
Different audience segments will have different needs and perspectives in an emergency.
Consider each segment’s relationship to the emergency, in terms of their experience and level of risk from the hazard, and their role in the response.
Pay attention to cultural background when developing messages and outreach strategies.

Audiences	Characteristics	Examples
Primary	Group of people whose behaviors are desired to be changed for better protection against COVID-19.	All community members, including children, adolescent, women and men
Secondary	Group of people who influence primary participants, either directly or indirectly	Health care providers, media professionals, Religious leaders, community leaders, volunteers,
Tertiary	Group of people with whom advocacy is carried out to create a favorable structural and social environment.	Prime minister, parliament, ministry offices, International Organizations, Faith-Based Organizations, professional associations, private sectors and other institutions