How Do We Select the Best Risk Communication Strategy?

1. Asses the risk 
• What is the magnitude of the risk? Big or small risk?
• How soon will risk become a reality? Far in the future or eminent?
• Levels of exposure? How much of the community is exposed? 
• Vulnerability of population versus their capacity to deal with or withstand the threat? 
• Are resources available?
2. Gauge risk perception of those at risk or affected
   Risk perception is how individuals think or feel about the risks they face.

1. High levels of morbidity/mortality 
   
2. High levels of disability 
   
3. High levels of property or financial loss 
   
4. Political loss