Risk Communication Strategies

Strategy 1: Precautionary advocacy

What to do: 

• Alarm affected or at-risk populations to your level of concern so that they take action 
• Arouse emotions 
• Provide cautionary messages 
• This strategy is required to prevent secondary crisis 

Strategy 2: Outrage management

What to do: 

• Listen and acknowledge truth 
• Give facts about the reality of danger 
• Provide calming and disarming messages respectfully