Steps to Address Rumors

Step 1: Listen and document

• Establish a system to document rumors from different people through multiple channels. For example:
• Volunteers
• Radio call in show
• Media monitoring (traditional and social media)
• Key informant interviews, focus groups discussions
• Rapid assessments, surveys
• Community groups and leaders
• Community meetings or house to house visits
• Health hotlines

Step 2: Verify

• What about the rumor is true or false?
• Check with the experts & get the facts
• Speak to the community to understand more
• Be careful not to spread rumors

Step 3: Engage

• Always address rumors
• Give accurate and actionable information
• Use trusted communication channels
• Use familiar language(s) and words
• Respect local customs and culture
• Engage in conversation, check you are being understood
• Ensure all staff and volunteers have Frequently Asked Questions (FAQs)