Principles of Crises and Emergency Risk Communication

1. BE FIRST: Crises are time-sensitive.
• If your organization or facility has information, and it is your responsibility to provide it, do so as soon as possible. 
• If you can’t provide information, explain how you are working to get it.
2. BE RIGHT: Accuracy establishes credibility.
• Give facts in brief messages. 
• Tell people:
• what you know.
• when you found out about it
• what you don’t know
• what is being done to find more information.