Principles of Crises and Emergency Risk Communication 

5. PROMOTE ACTION: doing something is better than worrying unproductively.

• Giving people things to do to calm anxiety. 
• Promote actions that can help restore a sense of control.

6. SHOW RESPECT: people need to feel validated

• Showing respect to people is important when they feel vulnerable.
• Recognizing people’s value can help promote their cooperation and the rapport you have with them.