Who is the Target Audience?

Segment your target audience based on their characteristics such as 

• Age group: Youth, elders, children etc.
• Sex: women or men
• Work force: Employed, unemployed, private, government, civil servants etc.
• Literacy level: Illiterate, literate, elementary, high school, first-degree holders etc.
• Leadership: Political leaders, policy makers, law makers, etc.