In this Study Session, you have learned that:

Communication is a process by which two or more individuals or parties share or exchange ideas, views, knowledge, feelings and experiences on a selected issue or problem to come to the solution.

Health communication is the art and technique of informing, influencing, and motivating individual, institutional, and public audiences about important health issues.

Communication contains six elements like sender, message, channel, receiver, feedback and effect.

There are various types of communications, and we have classified based on the ways of message flow as one-way communications and two-way communications. Based on the number of people involved, we have classified communication as intrapersonal, interpersonal and mass-media communications.

Communications can reach the target audiences by the following forms or methods or ways: oral/verbal ways, written ways and non-verbal ways.

There are different approaches to communications: informing, educating, persuading and prompting/entertaining.

There are basic principles of communications like shared perception between the sender and the receiver, involvement of sensory organs, face-to-face communications, two-way communications, message clarity, correct information, and completeness of the idea.

There are different barriers that hinder the effectiveness of the communications. Such barriers can be physical, intellectual, emotional, environmental and cultural.